Founded in 2013, Perpetual Insights has rapidly pioneered an enviable practice and franchise for connecting the top brands with today's top talent. I'm delighted to be featured in the current edition of their engaging Pi Insights - News & Views, with my commentary on: 1) the importance of diversity hiring, 2) marketing's most significant best practice now, 3) how corporate culture can and should drive marketing, 4) the two key challenges facing CMOs, and 5) the best current market research tools.
With a tip of the hat to my perpetual friends, Partner - Shannon Silsby, Head of Consulting Solutions - Elizabeth Lee and Director of Marketing - Max De Paola, hope you enjoy the interview and find some application from it in your own work.